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Finally iPhone 7 has new color option for buyers

Finally iPhone 7 has new color option for buyers 
Apple has been coloring some of its products red for a decade to help fight HIV/AIDS. Now, the company has decided to bring the same vibrant red color to its most popular product, the iPhone.





Apple is introducing a new color option for its iPhone 7 lineup today: red. While the iPhone maker has offered special product red cases for the iPhone previously, this is the first time the actual handset is available in red itself. The new Product (RED) iPhone features a red aluminium finish, and is launching as part of Apple's partnership with (RED).

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“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands," says Apple CEO Tim Cook.





The special edition red iPhone 7 and iPhone 7 Plus will be available to order online and via retail stores in 128GB and 256GB storage capacities across more than 40 countries and regions beginning Friday, March 24.

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Back to the new red iPhone 7 and iPhone 7 Plus, which are being released in recognition of more than 10 years of partnership between Apple and (RED). Part of the proceeds of sales from Apple’s (PRODUCT)RED range go to the Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies.





The special edition iPhone joins the current (PRODUCT)RED lineup, which includes the full iPod line of products, Beats Solo 3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case and a range of accessories for iPhone, iPad, and Apple Watch.

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Other than iPhone 7, Apple has also doubled the storage capacities on the two iPhone SE variants - from 16GB and 64GB, to 32GB and 128GB respectively while retaining their price tags in the US, with prices starting at Rs. 27,200 (MRP). Interestingly, this comes during a time that 16Gb and 64GB iPhone SE models are being sold at a discount in India.


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