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Apple sent invite from the event on October 30

Apple sent invite

After successfully launching the three iPhone this year, Apple is all set to host the next hardware launch of this year on October 30. The event will be hosted at the Brooklyn Academy of Music, Howard Gilman Opera House in New York.

Apple has sent the invites confirming the details of the event. The keynote, which will start at 10 am EDT which translates to 7:30 pm IST, is expected to focus on a refreshed line-up of iPads and Mac computers.

Apple has stated that “There’s more in the making” in the media invites that don’t explicitly tell what’s on the cards but we have been treated to enough rumours this year so far to guess what products Apple is going to unveil.

This time it seems that Apple has worked a lot on the invite this time to make it more creative than Apple has ever been about its logo. The October 30 event invite has the Apple logo with sketching of people, buildings, and other things that point at the launch of Apple Pencil’s new features. There’s another invite that has black-and-white water droplets, suggesting the water resistance capability of the new iPad models.

Apple sent invite

The Tim Cook-led company is holding a separate event to launch iPad Pros and Macs. The Apple event invite says “There’s more in the making”. Apple launched two new iPad Pros in 2017, in 10.5-inch and 12.9-inch sizes, and has already announced a new 9.7-inch regular iPad focussed at the education segment at its Chicago event in March this year.

The new iPad Pro models will come with USB Type-C port to help streamline the entire new product line-up including the new iPhone models with USB Type-C. The new iPad Pros are likely to see an edge-to-edge display, Face ID and other incremental improvements. This means this would be the first iPad without a Home button, which all houses the fingerprint scanner.

In addition to this, Apple is also highly likely to announce the refresh model of the MacBook Air, which has been longing for an update for a long time. The MacBook Air, being Apple’s ‘most affordable’ laptop, is expected to get faster processors, thin-bezel display, and other enhancements.


Apple may launch an affordable notebook that will eventually replace the MacBook Air. The 12-inch MacBook, iMac, and the Mac mini are also due to get a refresh with the latest processors. This could even be the last set of Macs to be powered by Intel processors as there are reports that Apple will bring in its own range of processors to its laptop range as well.

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