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Micromax first Notch phone launching on December 18

Micromax first Notch phone

After taking a break from the market, Micromax seems to be gearing for the fight with the Chinese vendors in the Indian market. The company is all set to launch their first ever notch display phone in the market. The company was one of the leaders to launch the new infinity smartphones in India. Micromax was known for budget offerings and not too long ago the local smartphone brand had posed stiff competition to the likes of Samsung with respect to smartphone shipments.

As per the reports, a new Micromax smartphone is now in the anvil and this handset is all set to surface on December 18.

Now, Micromax has teased the launch of a new handset; with the tagline #AboveTheRest. The company recently released a tweet indicating the launch of this handset; and gauging the tweet, it is clear that the display featured by the smartphone would follow a notch-style pattern.

Also, at this point in time, rumour mills are rife with the fact about this new potential handset from Micromax falling in the budget category which has been considered as a strong zone for the brand in India. This handset could also be an addition to the brand’s already existing Infinity/Canvas Series which are a range of phones incorporating premium specifications but priced relatively on the affordable side.

As of now there are no details available about the key specifications of the new Micromax phone, but going by what Chinese brands have dished out in recent times and how these have appealed to the Indian consumers, it is likely that the key technical aspects and pricing of the Micromax handset would lie on the competitive side.

Hence, you can share thoughts and insights on the ways ahead for Micromax as far as its latest yet-to-be-released phone is concerned. Here, it is worth noting that Micromax last launched and released a smartphone in October; these were affordably-priced handsets. It is now about time that we get to see a true Micromax-styled smartphone offering value rather than just competing with Chinese smartphone brands in India. Keep your ears and eyes open.

As a smartphone lover, I expect something good from the Micromax as a brand not the rebranded Chinese phone shipping with a different name in India. This is the common problem with the company which has taken down in the market. Other than this company has to push the after sales support really hard to remove the negative mindset of the users for the brand.

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